Swiss media affected by GDPR
The basic EU General Data Protection Regulation (GDPR) has been in force since 25 May 2018 and may also apply to Swiss media, communication and media agencies. To ensure transparency and accountability along the international advertising supply chain, IAB Europe has developed the Transparency and Consent Framework (TCF). The TCF allows standardized, code-based communication of the required information between publishers and vendors, in particular on purposes and legal bases of processing (e.g. legitimate interest or consent). Publishers thus gain control over the processing of their users' personal data by third parties. IAB Europe is currently revising the TCF. The consultation on version 2.0 of the TCF runs until May 25, 2019. Google has announced that it will implement the TCF 2.0 once it's finalized.
TCF 2.0 creates transparency in the advertising industry
Authors: Rolf Auf der Maur, Delia Fehr-Bosshard
