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Dr. Rolf Auf der Maur


work Schützengasse 1 P.O. Box
8021 Zurich


Attorney at Law / Partner
Rolf Auf der Maur

Since the beginning of his career as an attorney in 1992, Rolf Auf der Maur has focused on the legal aspects of the internet, combining his fascination with new communication technologies with his legal expertise. His clients include leading companies from the media and entertainment industries as well as from the telecommunications and information technology industries. In addition to his activities as an attorney, Rolf publishes and speaks regularly on legal issues related to digitazation. He is a member of various industry bodies (e.g. as co-head of the legal circle of SWICO, the Swiss ICT and Online Industry Association, a member of the board of  IAB Switzerland and the International Association of Entertainment Lawyers). Renowned as a leading expert in Switzerland in his field, Rolf is listed as "1st Tier" for TMT in Chambers & Partners and other directories.


  • Continuing education in entertainment law at the University of California, Los Angeles, UCLA (1992)
  • University of Zurich (Dr. iur., 1990)
  • University of Zurich (lic. iur., 1988)


  • Partner at VISCHER since 2000
  • Partner in a mid sized law firm in Zurich
  • Intellectual property department of a leading law firm in London (1994)
  • Associate with an international law firm in Zurich
  • Associate with a mid-sized law firm specialising in intellectual property matters
  • Court Clerk

Memberships in Associations

  • Vice President of simsa swiss interactive media and software association
  • Member of the board of the International Association of Entertainment Lawyers
  • Vice-Chair of the Technology Law Committee of the International Bar Association
  • Licensing Executives Society
  • Association Internationale pour la Protection de la Propriété Intellectuelle
  • Swiss Association for Intellectual Property Law 
  • Forum für Kommunikationsrecht
  • International Bar Association

Practice areas

  • Advertising Law
  • Communication Law
  • Data Protection
  • Information Law
  • Intellectual Property
  • IT Law
  • Law of Personality Rights
  • Licence Agreements
  • Media Law
  • Online Law
  • Regulatory
  • Technology Law
  • Trademarks
  • Unfair Competition
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