The German/Austrian retail group MediaShop has acquired the Swiss online retailer BtoC AG and the mail order business of UBTC Switzerland AG. The transaction was structured as a share and asset deal and marks a further cornerstone in MediaShop's growth strategy.

VISCHER advised MediaShop on the Swiss law aspects of this cross-border transaction. The VISCHER team was led by Gian-Andrea Caprez (Partner, Corporate/M&A) and included Christian Gutzwiller (Associate, Corporate/M&A), Florian Angstmann (Associate, Corporate/M&A), Marc Ph. Prinz (Partner, Employment) and Florian Schaub (Senior Associate, Employment).