Advertising Law: Swiss Chapter by VISCHER

The Global Advertising Lawyers Alliance (GALA) has just published its guide to advertising law in 56 countries around the globe. The book includes VISCHER's chapter on Swiss advertising law, written by Rolf Auf der Maur and Thomas Steiner.

GALA is the leading global network of advertising lawyers. VISCHER is GALA's Swiss member. GALA's new book "Advertising Law: A Global Legal Perspective" aims to give advertising professionals and their legal advisers an introduction to the laws and regulations that will affect their advertising around the world. Each country chapter starts with the background of the regulation of advertising in that country, setting out both the self-regulatory framework and the basics of local advertising law. Further, the chapters provide detail about key issues, such as price advertising and prohibited practices, and address clearance concerns.

You can download the Swiss Chapter. A paperback version of the entire book is available for purchase on Amazon. For a complementary digital copy, please contact Manuela Kuster (manuela.kuster-at-vischer.com).

Your contact at VISCHER for Media, Technology and Advertising: Rolf Auf der Maur (ram-at-vischer.com).