Jacqueline Burri-Grautstück has been in the field of trademark law as an IP paralegal for more than 20 years. She is part of the trademark and design administration team and covers all areas of trademark and design administration with her colleagues, including execution of extensive trademark searches as well as the monitoring of our clients' trademarks.

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The psychology behind brand loyalty: why we love certain trademarks

Learning from trademark refusals and conflicts