GDPR: IAB Transparency and Consent Management Framework

The IAB TCF provides for a technology-based standard in the online advertising market to deal with the requirements of EU data protection law and regulation. The roundtable of IAB Switzerland focuses on how publishers and marketers in Switzerland may use the framework – considering the ongoing revision of the Swiss Data Protection Act and the internationality of the advertising value chain.

Venue: Restaurant AuPremier, Foyer Les Trouvailles, Bahnhofplatz 15, 8001 Zurich

• Moderation: Rolf Auf der Maur, Partner, VISCHER AG

• Erste Erfahrungen zur Weitergabe von Daten an Third Parties und mit der Implementierung des IAB TCF (German): Philipp Stamm, Head of Legal, Goldbach Group AG and Christian Rakowski, Data Architect and Data Protection Officer Goldbach, Digital Ad Services AG

• Legal critique of the IAB TCF: Delia Fehr-Bosshard, Senior Associate, VISCHER AG
• Update on latest amendments to the IAB TCF: Townsend Feehan, CEO, IAB Europe

In case of interest please contact manuela.kuster@vischer.com (restricted number of participants).

Categories: Data & Privacy, Information and Communication Technology, Media and Entertainment, Publications & Presentations

Rolf Auf der Maur

Attorney at Law

• Partner

• +41 58 211 34 64
• ram@vischer.com