Categories: Intellectual Property, Life Sciences, Pharma, Biotech, Startup Desk, Blog
Navigating University Licenses and Industry Collaborations as a Swiss Biotech Startup
Early‑stage biotech companies depend heavily on solid legal foundations, particularly in relation to their core technology. Purposeful negotiation and structuring of license and collaboration agreements can strongly influence...
Categories: Intellectual Property, Blog
The psychology behind brand loyalty: why we love certain trademarks
Understand brand loyalty: Why do we love certain brands? Discover the psychology of brand loyalty!
Categories: Intellectual Property, Blog
Learning from trademark refusals and conflicts
Learn from trademark conflicts! This blog post shows how you can learn from refusals and conflicts and strengthen your trademark strategy.
Categories: Intellectual Property, Blog
When does it make sense to abandon/delete a trademark?
When should you delete or abandon a trademark? Our blog explores the key reasons.
Categories: Intellectual Property, Blog
Creation of a distinctive trademark
How to create a distinctive trademark that stands out.
Categories: Intellectual Property, Blog
Classification of a trademark
Learn why proper trademark classification is critical to protection and strategy.
Categories: Intellectual Property, Blog
Why you should monitor your trademark
Your trademark is registered, correctly labeled and successfully used in the market.
Categories: Intellectual Property, Blog
Why you should use your trademark
Learn why the active use of your trademark is important for its protection and how to prove the use. Benefit from our tips and expert knowledge.
Categories: Intellectual Property, Blog
™ or ®? The right labelling for your trademark
Protect your brand with the right trademark labeling. Learn when to use ™ or ® symbols and ensure legal compliance for your business assets.
Categories: Intellectual Property, Blog
The 3 biggest mistakes you should avoid when registering a trademark
Registering a trademark is a crucial step for entrepreneurs and companies to protect their goods and services and stand out from the competition. To help you make the process as smooth as possible, we highlight the three biggest...